Bord Bia is confident that Irish cattle eligible for PGI status will increase

Bord Bia is optimistic that the number of cattle meeting the criteria for 'Irish Grass Fed Beef' Protected Geographical Indication (PGI) status will rise to match increasing market demand. Currently, 50 to 60% of prime cattle meet the requirements, but this can vary depending on the region, time of year, and processing site. In November 2023, the European Commission awarded PGI status to Irish grass fed beef, enabling consumers to easily identify and trust the quality of the product. The status has been extended to include additional cuts, and eight processing plants have been approved to meet the PGI specifications. Bord Bia is actively marketing the PGI status in Europe and other international markets.

Bord Bia has again expressed confidence that the number of cattle eligible to attain ‘Irish Grass Fed Beef’ Protected Geographical Indication (PGI) status will increase to meet growing market demand. The Irish food board said that currently somewhere between 50 to 60% of prime cattle qualify for PGI. However, it was noted that this can vary by region, time of year and processing site. PGI In November 2023, the European Commission awarded Irish grass fed beef all-island PGI status. Product names can be granted a ‘geographical indication’ (GI) if they have a specific link to the place where they are made. The recognition enables consumers to trust and distinguish quality products while also helping producers to market their products better. Since March, Irish grass fed beef PGI has been available as a rump steak. Two additional cuts were added in October 2024; fillet mignon and medallions. “Adding more cuts into the PGI is an evolving process, and is important so that more of the ...