British Chocolate and Confectionery Brands Unveil New Easter Offerings for 2025

With Easter 2025 approaching, British chocolate and confectionery brands are rolling out new seasonal releases to capture the holiday demand. Among the notable launches are the Baileys Mint Chocolate Easter Egg from Lir Chocolates and a new range of own-brand Easter eggs from Tesco. These releases reflect the growing consumer appetite for premium, innovative, and dietary-inclusive Easter treats.

Baileys Expands Easter Lineup with Mint Chocolate Egg

Irish chocolatier Lir Chocolates is expanding its Baileys Chocolate range with the introduction of the Baileys Mint Chocolate Easter Egg. The new offering consists of a mint chocolate shell embedded with crispy pieces and a hint of Baileys Irish Cream. It is accompanied by Baileys Chocolate Mint Truffles, which feature a crisp chocolate shell and a smooth, mint-flavored truffle filling infused with Baileys Irish Cream. The Baileys Mint Chocolate Easter Egg is priced at USD 15.57 (GBP 12) and was launched by March 13 across selected retailers.

Figure 1. Baileys Mint Chocolate Easter Egg

In addition to the Mint Chocolate Easter Egg, Baileys Chocolate reintroduced two seasonal favorites for Easter 2025 on March 13. The Baileys Chocolate Original Easter Egg is available at Sainsbury’s, Morrisons, Aldi, and Ocado, priced at USD 15.57 (GBP 12). The Baileys Salted Caramel Easter Egg is available at Ocado and Morrisons, also priced at USD 15.57 (GBP 12). These returning products aim to capitalize on the strong consumer demand for indulgent, liquor-infused chocolates.

Tesco Introduces New Easter Egg Collection with Premium and Free-From Options

British supermarket chain Tesco has unveiled a new own-brand Easter egg collection, featuring a mix of premium dark and milk chocolate eggs, Free-From treats, and unique flavor combinations.

Figure 2. Tesco’s Easter Egg’s

The new range includes chocolate eggs inspired by Tesco’s popular chocolate bar flavors. The Sea Salt & Pretzel Milk Chocolate Egg features a milk chocolate shell filled with crunchy pretzel pieces and a touch of sea salt, creating a balance of sweet and salty flavors. The Biscuit & Raisin Milk Chocolate Egg is infused with biscuit and raisin pieces, offering a crunchy and fruity variation on a traditional Easter treat.

Tesco has also expanded its Finest range with two new premium Easter eggs. The Cote D'Ivoire 48% Dark Milk Chocolate Egg is crafted with sustainably sourced cocoa, delivering a rich and smooth taste. The Cote D'Ivoire 47% Orange Dark Chocolate Egg offers a dark chocolate option with a zesty orange twist, catering to more refined palates.

Recognizing the demand for dietary-inclusive options, Tesco has introduced the Free-From Caramel Crunch Choc Egg. This dairy-free alternative features a chocolate shell filled with honeycomb pieces, caramel flakes, rice biscuit balls, and sea salt, ensuring that those with lactose restrictions can still enjoy a premium Easter treat. The full collection is now available in Tesco stores and online.

Easter 2025 Market Trends and Consumer Preferences

The launch of new and returning Easter chocolates highlights key trends shaping the confectionery market in 2025. Consumers, both young and old, are increasingly looking for affordable premium options, with brands responding by offering premium flavors and high-quality ingredients at accessible prices. The Baileys Mint Chocolate Easter Egg and Tesco Finest Dark Chocolate Eggs cater to this trend by emphasizing rich flavors, unique textures, and indulgent experiences.

Brands are also leveraging nostalgic flavors while introducing innovative sweet-and-savory combinations. Baileys Irish Cream, salted caramel, and biscuit & raisin evoke familiarity, while the Sea Salt & Pretzel Milk Chocolate Egg adds a new dimension to traditional Easter treats.

The rise in dietary-conscious consumers has led to a greater demand for dairy-free and allergen-friendly chocolates. Tesco’s Free-From Caramel Crunch Choc Egg ensures that lactose-intolerant consumers can participate in Easter celebrations. Additionally, the use of sustainably sourced cocoa in the Tesco Finest range reflects growing consumer preference for ethical and responsible chocolate production.

With Easter 2025 shaping up to be a highly competitive season, manufacturers are blending tradition with innovation to cater to evolving consumer preferences. As shoppers seek indulgence, variety, and ethical choices, brands that successfully balance affordability, flavor creativity, and inclusivity are likely to see strong sales.