Trade4go Summary
The director of the own brand department of the VARUS supermarket chain, Serhiy Chornyi, has observed a rise in the demand for products with a Ukrainian identity in retail chains. He believes that Ukrainian craft manufacturers offer products of premium quality and the trend is shifting towards such products, including cheeses and sausages. Despite initial low demand, these products are now selling well and are regularly restocked.
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Original content
Today, there is a trend towards goods with a Ukrainian identity, which is why there are more shelves with craft products in retail chains. This was announced by the director of the own brand department of the VARUS supermarket chain Serhiy Chornyi, reports AgroPortal. "Ukrainian is the trend right now, and we're talking about craft - it's both cheeses and sausages. In my opinion, the Ukrainian craft manufacturer is of premium ...