Café shows signs of price stabilization

The coffee market in Brazil shows signs of price accommodation after years of strong increases. According to a survey by VR, an ecosystem of solutions for workers and employers, the price of 500g of ground coffee, which reached R$ 29.66 in June, fell to R$ 29.09 in July and registered R$ 28.80 in the first week of August. The study was based on more than 5 million invoices sent by 3 million workers through the VR SuperApp between 2022 and 2025.

The coffee market in Brazil is showing signs of price accommodation after years of sharp increases. According to a survey by VR, an ecosystem of solutions for workers and employers, the price of 500g of ground coffee, which reached R$ 29.66 in June, fell to R$ 29.09 in July and registered R$ 28.80 in the first week of August. The study was based on more than 5 million invoices sent by 3 million workers through the VR SuperApp between 2022 and 2025. This stability contrasts with the behavior of the last three years, a period in which the overall average coffee price rose by 108%, from R$ 10.58 in 2022 to R$ 22.05 in 2025. The 500g ground coffee led this surge, with an increase of 109% over the period, going from R$ 14.20 in May 2022 to R$ 29.71 in May 2025. The 250g package, which had recorded a cumulative increase of 33% over the same interval, also declined slightly in July and August of this year, standing at R$ 20.23. Other categories also showed distinct movements. Coffee in ...