The Russian red fish market has potential for further growth

A survey by Inarktika and VTsIOM reveals that 98% of Russians consume fish, with herring, pink salmon, and pollock being the most popular varieties. The study also found that 76% of respondents would like to consume fish more frequently. The research underscores the potential for growth in the red fish market, with Inarktika focusing on localizing production and expanding sales channels. The survey was conducted against the backdrop of President Putin's directive to boost fish consumption, which currently stands at 21-22 kg per person, below the recommended 28 kg.

Inarktika, a leader in the commercial fish farming (aquaculture) sector, together with VTsIOM, conducted a nationwide survey on key aspects of fish consumption by Russians in 2024. The study showed that overall, 98% of survey participants consume fish, with every third (34%) consuming it once a week or more often. 67% of respondents eat fish several times a month or more often, while eight out of ten respondents (76%) said they would like to eat fish more often. The top 10 most consumed fish varieties over the past year included herring (50%), pink salmon (41%), pollock (40%), mackerel (37%), trout (22%), sprat, sprat (22%), salmon (21%), capelin (13%) and cod (13%). At the same time, among the types of fish that people would like to eat, salmon are in the lead: trout (39%), salmon (38%), salmon (36%), pink salmon (24%). Among other varieties - tuna (16%), mackerel (15%), sea bass (14%), cod (13%), flounder and halibut (12% each). According to the survey results, a third of ...