Spain: Masymas supermarkets market the new brand of origin ‘Avocados CV’

The Valencian Community has launched a new brand of avocado, 'Aguacates CV', to distinguish locally produced avocados from imports. The brand is a initiative by the Valencian Farmers' Association (AVA-ASAJA) and the Association of Avocado Producers (ASOPROA), and is already on sale in Masymas supermarkets through operators Alcoaxarquía and Anecoop. The brand aims to provide consumers with freshness, food safety, and environmental sustainability guarantees, and to provide local producers with increased profitability. The harvest this season is expected to be similar or slightly higher than last year's, with the Hass variety leading the production.

Coinciding with the start of the avocado harvest in the Valencian Community, consumers can now purchase this fruit under the new brand of origin 'Aguacates CV'. The Valencian Farmers' Association (AVA-ASAJA) explained that Masymas supermarkets already have the first batches of avocados with this seal on sale, marketed through the operators Alcoaxarquía and Anecoop. This quality brand, promoted by the Association of Avocado Producers (ASOPROA) linked to AVA-ASAJA, helps local producers to obtain greater profitability and guarantees consumers the highest standards of freshness, food safety and environmental sustainability compared to imports from third countries. The marketing of 'Aguacates CV' begins with the Hass variety. Then, when its ripening period ends around March, it will be the turn of Lamb Hass, which represents more than 60% of Valencian production. ASOPROA estimates that this season's harvest will be similar or even slightly higher than last year's, which reached 21,000 ...