Netherlands: Good market prospects for broiler farmers

The Dutch and European broiler sector experienced a successful year in 2024 due to increased demand for chicken meat, which is not only cheaper but also aligns with environmental goals. This demand is driving prices up, although there is pressure from increased supply in Europe, with the Netherlands seeing a decrease. Despite a drop in prices, Rabobank anticipates market growth and price increases in 2025. The poultry sector, however, faces challenges such as the introduction of new standards like the European Chicken Commitment, which are expected to decrease occupancy and production. The segment of the market that meets these standards is projected to double by 2026, but there are concerns about compliance with the deadlines.

The year 2024 was a good year for the broiler sector in the Netherlands and in the European Union. Broiler prices showed a positive development, with a significant increase in the third quarter in particular. In addition, the demand for chicken meat is strong. Both at supermarkets and wholesalers and catering companies. This is partly because poultry meat is cheaper than beef and pork. Chicken meat also often aligns better with the environmental goals of buyers. The increased demand for poultry meat means that the price will remain good, Rabobank expects. 'Although there is currently some pressure due to an increased supply.' Europe-wide, this is an increase of 5 percent. Incidentally, the Netherlands is not participating. Here, the supply has actually fallen by 3 percent. The bank does expect the market balance in Europe to remain intact, which means that prices can increase again in 2025. And despite the current drop in prices, the expectation is that the European market for ...