FAO encourages media engagement in transforming food systems

The FAO's representative in Vietnam highlights the crucial role of media, particularly Vietnam Agriculture and Nature News, in transforming the nation's agri-food systems. Facing agricultural and climate challenges, Vietnam seeks more efficient, inclusive, and sustainable practices ("Four Betters" agenda). FAO emphasizes partnerships and communication to achieve this, citing the successful collaboration on initiatives like the National Action Plan for food systems transformation and the "Sustainable Development of One Million Hectares of High-Quality, Low-Emission Rice" program. Media engagement is key to achieving the 2030 Agenda and ensuring no one is left behind in this transition.

The FAO's strategic framework centers on transforming agri-food systems for "better production, better nutrition, better environment, and better life" – the "Four Betters" – leaving no one behind. This is achieved through programs focused on these four pillars and strengthened partnerships, including crucial collaborations with the media. Vietnam, facing significant agricultural and climate challenges, presents opportunities for positive change. The FAO is committed to working with the Vietnamese government, particularly the Ministry of Agriculture and Environment, to build resilient and sustainable agri-food systems, improving livelihoods and addressing social and climate inequalities. Vietnamese media, especially *Vietnam Agriculture and Nature News* (VAN News), play a vital role in raising awareness and mobilizing action towards a greener, more sustainable future. The extensive media coverage of FAO Director-General Qu Dongyu's recent visit highlighted the importance of partnerships, sustainability, innovation, and agri-food system transformation. The FAO's long-standing partnership with Vietnam (over 40 years) allows it to effectively convene dialogue and offer solutions to agricultural and climate-related challenges. Open communication with the public and stakeholders is key to this process. The overarching goal for both Vietnam and the FAO is to transform agri-food systems and accelerate the "Four Betters" agenda, aligning with the Sustainable Development Goals (SDGs). Effective media communication is crucial to ensure inclusivity. This collaborative approach has contributed to the National Action Plan for food systems transformation and the establishment of related partnerships. The FAO strongly encourages media participation in this transformation, believing it will foster strategic partnerships and contribute to achieving the 2030 Agenda. **Editor's Note:** *Vietnam Agriculture and Nature News* (VAN News), formed through the merger of *Vietnam Agriculture Newspaper* and *Resource and Environment Newspaper*, has been instrumental in documenting and promoting Vietnam's food systems transformation towards sustainability, working closely with the FAO. A key milestone was the 2024 signing of the "Partnership Agreement for Transparent, Responsible, and Sustainable Food Systems Transformation in Vietnam (FST-Partnership)," bringing together over 30 (now 45) national and international partners committed to reshaping agricultural financing, building strategic partnerships, and enhancing knowledge and capacity. A flagship initiative under this partnership is the ambitious goal of sustainably developing one million hectares of high-quality, low-emission rice in the Mekong Delta by 2030. FAO Director-General Qu Dongyu has championed this initiative, suggesting its success could serve as a model for other sectors. VAN News's comprehensive coverage informs policymakers, stakeholders, and the public, supporting Vietnam's national agenda of achieving a transparent, responsible, and sustainable food system by 2030, aligning perfectly with the FAO's strategic framework.