Demand for beef and turkey meat in Russia is growing – experts

In 2024, Russia experienced a 2-2.5% increase in meat product consumption, with the total consumption per person reaching 83 kg per year. Despite a slight decrease in retail sales of raw meat by 1.3% over the first eleven months, there was a notable shift in consumer preferences. Both beef and turkey saw a significant increase in demand, with sales growing by 7% and 2% respectively. In contrast, chicken and pork sales declined by 1.9% and 2.7% due to consumers opting for semi-finished or finished products. The growth in beef and turkey sales was attributed to their perception as healthier options, higher wages, and a trend towards diversifying food choices. Meanwhile, pork consumption, although slightly down in the raw meat category, is on the rise when considering processed pork products.

Consumption of meat products in the country as a whole increased by 2-2.5% in 2024 In Russia, the most popular categories in the retail sale of raw meat were turkey and beef, Kommersant writes. Sales of raw meat at retail for January-November 2024 decreased by 1.3% year-on-year in physical terms, according to calculations by the analytical company Nielsen. The decrease in demand is visible in the categories of chicken meat (by 1.9% year-on-year) and pork (by 2.7%). At the same time, beef and turkey, on the contrary, showed an increase of 7% and 2% year-on-year, respectively. According to preliminary estimates by the Association of Retail Companies (AKORT), consumption of meat products in Russia as a whole in 2024 amounted to 83 kg per person per year, an increase of 2-2.5% compared to the previous year. AKORT Presidium Chairman Igor Karavaev believes that additional demand for turkey stimulates its perception as a dietary product. "Healthy lifestyle products have become one of the ...