Coffee made in Brazil: the drink has become more accessible and consumption is growing in China

China's consumption of coffee has grown significantly, increasing by almost 150% in the last 10 years, according to the USDA. The country is expected to reach 6.3 million bags of coffee consumption in 2024/25. This increase has led to the expansion of domestic retail chains and the availability of online shopping, making coffee more affordable. Chinese farmers are also experimenting with planting other coffee varieties for higher quality. Over the past decade, China’s coffee imports have nearly tripled, with Brazil and Colombia becoming the main suppliers, surpassing Vietnam and Indonesia. China is now the main destination for agribusiness exports from São Paulo, with Brazilian coffee production being seen as reliable, consistent, and of excellent quality.

Although tea remains the main beverage consumed in China, coffee has become more popular in the country in recent years and demand for the beverage is expected to continue growing. The "World Coffee Production, Markets and Trade Report" released this Wednesday (18) by the USDA (United States Department of Agriculture) showed that coffee consumption in China has increased by almost 150% in the last 10 years, and is expected to reach 6.3 million bags in 2024/25. According to BSCA executive director Vinícius Estrela, the strong interest and habit of consuming the beverage by Asians is recent. "This came from globalization and, very strongly, driven by young people. This audience consumes pure coffee, specialty coffee, coffee-based beverages and drinks, throughout the day and also at night", explained the director. As demand grew, domestic retail chains expanded. Some companies have since started offering online shopping, which has increased volumes and reduced costs for local ...