Agricultural Trade Q&A | Coffee in China: The right time for a rich and aromatic journey

Coffee, originally discovered in Ethiopia, has become a global favorite with its import volume in China rising significantly in the last five years. The country's coffee market is rapidly expanding, with a consumer shift towards freshly ground coffee and a higher proportion of unroasted beans imports. Brazil has surpassed Vietnam as the top coffee supplier to China, and domestic production in Yunnan has shifted to cater to the domestic market, with a focus on quality control and brand development.

Coffee originated in the Ethiopian Plateau in Africa. Legend has it that shepherd Kaldi accidentally discovered that his sheep became extremely excited after eating a kind of red berry, and thus discovered coffee. In the 15th century, coffee crossed the Red Sea to the north and entered Yemen, starting its global journey. It was introduced to my country in the late Qing Dynasty and has now become a popular consumer product. Strong consumer demand has driven the rapid growth of my country's coffee imports. In the past five years, the import volume of coffee and products has increased from 103,000 tons to 197,000 tons, with an average annual growth rate of 17.5%. At the same time, domestic coffee has risen strongly, shifting from export to domestic sales, becoming a market darling, with more and more consumers. Consumers. The coffee that was once consumed by the rich and powerful has now become available to ordinary people As an imported product, coffee consumption in my country has ...