Retail Intelligence Report: Chips/Cookies/Crackers Q1

Dried Sweet Potato Chips Biscuit & Cracker Cookies Chips Snack & Confectionary Australia

Trade4go

Mar 2nd, 2025

Market Trends: Domestic production significantly shapes market dynamics, with countries like Italy, France, and Australia showcasing strong local manufacturing capabilities. Italian brands such as Barilla and Galbusera dominate in its domestic market, while Australian brands like Smith's and Red Rock Deli maintain a substantial presence. However, international imports are also prominent, with the United States (US) brands like Pepperidge Farm and Kraft making significant inroads in Mexico and European brands like Lotus Biscoff and Bahlsen Leibniz appearing in multiple markets. The reliance on imports for specific product categories, such as rice crackers in Australia and specialty cookies in Mexico, highlights the globalized nature of the snack food industry. Noteworthy Products: In Australia, Red Rock Deli Multipacks Variety (280g x 10) demonstrates an innovative value proposition through its bulk packaging strategy. Priced at USD 5.97, it offers premium chips at a more accessible price point per unit, effectively bridging the gap between premium positioning and value consciousness. Australian consumers appreciate Red Rock Deli due to its combination of quality and economical bulk options. Industry News: The chips, cookies, and crackers market in Q1 2025 faces significant challenges amid broader pressures in the packaged food industry. Lingering inflation, rising input costs, and geopolitical tensions are squeezing margins, while consumer shifts toward fresh foods and health-conscious diets are reducing demand for processed snacks. The growing popularity of Glucagon-like peptide 1 (GLP-1) weight-loss drugs is also impacting sales, particularly in sweet and salty snack categories, as consumers reduce their consumption of these products. Despite these headwinds, food-at-home sales remain strong, driven by value-conscious shoppers avoiding high restaurant prices, offering some relief to packaged food manufacturers.