Gelatin consumption trends have evolved, diversifying from traditional desserts like Jell-O to new applications in various food and non-food products. Key trends include the integration of gelatin into a range of food items, growing prominence in the health and wellness sector due to perceived benefits for joints, skin, and hair, a surge in plant-based alternatives like agar-agar and pectin, and a focus on clean label preferences.
The leading supplier of raw gelatin is Brazil, with 15.7% of the global market, followed by China with 13.4%, and Germany with 12.3%. Turkey, Italy, and India are the countries with the most notable yearly growth in raw gelatin export value from the 2018 to 2022 period. Overall, global exports had a 28% annual growth rate in import value from 2018 to 2022.