2024 End of Year Report: Key Events & Opportunities

The Tridge Year-End Agricultural Market Report aims to provide valuable insights for agri-food trade strategies by analyzing key events in the agri-food industry throughout 2024. This report highlights the most impactful events in the industry during the year, organized around three core keywords: climate change, policies, and food trends. For each keyword, the report selects two representative events and presents content in the following structure: ① Analysis of individual events, ② Macro-level impact assessment, ③ Insights and future market opportunities. Notably, the ③ insights and future market opportunities section includes actionable ideas on alternative markets and substitutes for related products, providing practical value to readers. The influence of the events covered in this report is not limited to 2024. For instance, the European Union's EUDR (Regulation on Deforestation Prevention) and climate change-induced agri-food supply issues are expected to have long-term impacts, reshaping the industry's landscape. Events with such long-term effects require approaches beyond short-term measures like exploring alternative markets, emphasizing the need for long-term strategies such as developing substitutes. This report provides actionable market insights for both short- and long-term perspectives. The 2024 Year-End Agricultural Market Report focuses on three core keywords in the agri-food market—climate change, policies, and food trends—each represented by two key events. A total of six events have been selected, comprising four impactful incidents in the 2024 agri-food industry—issues in orange production, cocoa production, the tariff war between Europe and China, and the EUDR (Regulation on Deforestation Prevention)—along with two processed food trends: frozen kimbap and Latin American food trends. These topics were chosen based on the following criteria: ① High trade volume, ② Long-term market impact, ③ Global influence beyond specific countries. The selection process incorporated insights from various agri-food stakeholders. Notably, the EUDR and climate change-related supply chain issues are expected to have significant, lasting impacts on the agri-food industry. Additionally, the analysis of food trends emphasizing health and convenience is anticipated to provide valuable insights for food industry stakeholders moving forward.