The demand for salt has been growing due to globalization and the influence of westernization in the emerging countries driving the growth of foreign cuisines such as Italian and French food, which calls for exquisite flavors and seasonings provided by salts.
• There is also a growing trend of consumers preferring organic flavored salts manufactured using natural ingredients.
• Consumers are becoming more aware of the harmful effects of fast food and reduction of sodium diet is becoming the major restraint in the salt industry.