With the intensified promotion efforts, Vietnam's pangasius exports to China in February increased by 3.5 times year-on-year

Vietnamese pangasius companies have seen a significant boost in exports, particularly to China, by implementing digital marketing strategies. This includes entering e-commerce and social media platforms in China, and targeting specific customer groups in the US and EU through SEO optimization and Google Ads. The use of sustainable certification has also increased the product's competitiveness in these markets. Despite challenges such as lack of professional digital marketing teams and competition in the online information, the approach has proven to improve promotion efficiency and monitor advertising effects in real time. However, the pangasius market is still volatile, with fluctuations in export values to China despite initial growth.

Digital marketing boosts pangasius exports In recent years, Vietnamese pangasius companies have gradually adopted digital marketing strategies to reach global consumers in a more precise way. In the Chinese market, Vietnamese pangasius companies have actively entered e-commerce and social media platforms such as Alibaba, WeChat, and Douyin, significantly improving brand awareness. In the United States, companies target customer groups through SEO optimization and Google Ads. In the EU and CPTPP (Comprehensive and Progressive Trans-Pacific Partnership Agreement) markets, companies promote ASC and MSC sustainable certification to enhance product competitiveness. Compared with traditional marketing models, digital marketing not only improves promotion efficiency, but also monitors advertising effects in real time to help companies optimize marketing strategies. However, companies still face challenges in the implementation process, including: lack of professional digital marketing ...