Wine consumption in Peru reaches 2.8 liters per person per year

Wine consumption in Peru has seen a significant increase of 55.5% since the onset of the Covid pandemic, reaching 2.8 liters per person per year. The market is dominated by wines from Argentina, Spain, and Chile, with Peruvian wines slowly regaining popularity. The industry faces challenges due to the historical replacement of vineyards with other crops following the Agrarian Reform in 1969. Despite these challenges, the quality of Peruvian wines has led to their recognition in international competitions. The 5th National Peruvian Wine Competition is set to take place from October 16 to 19 in Ica, aiming to further promote the quality and diversity of Peruvian wines.

Currently, wine consumption in Peru reaches 2.8 liters per person per year, which means an increase of 55.5% compared to the 1.8 liters per capita recorded before the Covid pandemic (which began in 2020). This was reported by the president of the Vitivinicultural Committee of the Ica Chamber of Commerce, Alan Watkin, who explained that this consumption is not only of wine of Peruvian origin but of all origins. “There is a top 3 of wines from different origins that are consumed in Peru, led by Argentina, Spain and Chile. Then comes a group of wines from other origins, including Peruvian wine,” he said. He indicated that this shift in the preference for national wine is explained because when the Agrarian Reform took place (in 1969) the vineyards and vineyards began to be replaced by other crops, causing the Peruvian wine industry to fall, and since then it has been very difficult for the producer to recover that space “The concept that Peruvians had was that wine is sweet, because ...