What is Dak Lak Cooperative Alliance doing to bring Vietnamese agricultural products to the world?

A comprehensive training course designed to boost the competitiveness of cooperatives in Dak Lak province was completed, with participation from various cooperative representatives. The course focused on key areas such as brand building, digital marketing, product development, and channel building, providing both theoretical knowledge and practical applications. Participants expressed the training as valuable and practical, empowering them to enhance their cooperatives' approaches to customers, market expansion, and sales improvement. The Dak Lak Cooperative Union, which organized the course, plans to continue offering such training in various fields to meet the diverse development needs of provincial cooperatives, with a special emphasis on e-commerce and artificial intelligence to improve their online presence and market access, particularly benefiting remote cooperatives.

The training course attracted the participation of many representatives of cooperatives in Dak Lak province. With the guidance of experts in the field of marketing, national innovation and entrepreneurship. Here, students are equipped with important practical knowledge and skills such as: Building a coffee brand from determining core values, changing the mindset of daring to think, daring to do, daring to innovate to create a unique brand story and build a genuine image; Digital marketing strategy: Taking advantage of social networking platforms, e-commerce platforms and online tools to reach potential customers; Product development and packaging: Design attractive packaging, diversify products and improve quality to meet market demand; Building a distribution channel: Establishing an effective distribution system, expanding the sales network and optimizing logistics processes. In addition to theoretical knowledge, the training course also focuses on group discussions, ...