UK frozen fish sales face challenges, but pollock sales are expected to continue to grow

The UK's frozen fish market is expected to continue facing challenges in 2025 due to consumer spending power issues caused by government policies. The minimum wage increase and employer taxes have led to a rise in food prices, making frozen fish a luxury for some. As a result, sales have declined by 0.7% in 2024. However, branded frozen foods have seen a rebound. Among the frozen seafood categories, Pollock is the only one showing growth, with sales up by 9% in 2024, due to its affordability. On the other hand, sales of cod, haddock, salmon, and warm-water shrimp have all declined, mirroring reduced demand for high-priced seafood products. Despite the market challenges, pollock sales are projected to keep growing in 2025.

Frozen fish becomes a "luxury" consumption, sales decline According to the analysis of Rupert Ashby, CEO of the British Frozen Food Federation, the outlook for frozen fish sales in the UK in 2025 remains bleak, and consumer purchasing power is affected by changes in government policies. "The fish market has gone through a difficult period," he said. As the austerity budget policy released by the British government at the end of October has a profound impact on consumers' lives, frozen fish has gradually become a "luxury" in the eyes of some consumers. The increase in the minimum wage and the increase in employer taxes have further pushed up food prices, causing consumers to become more cautious in their food choices, and the demand for frozen fish has therefore declined. Sales data reflects market difficulties According to data from market research company Kantar, the 52 weeks ending December 1, 2024 will be In the year, sales of frozen fish in the UK fell by 0.7% year-on-year, ...