UAE Franchise Association: "Franchise" supports the regional and international expansion of Emirati brands

Abu Dhabi (Union) The Emirates Franchise Association confirmed, in conjunction with the conclusion of its participation in the "Future Food 2026 Forum," the growing role of the franchise sector in supporting the ambitions of the United Arab Emirates to build globally competitive brands in the food and beverage sector, thereby enhancing the long-term growth of the industry. The association's discussions took place at a time when the food and beverage sector in the country continues its upward trajectory, with industry estimates indicating that the market size will reach approximately $44 billion by 2029, supported by innovation, sustainability initiatives, and the country's position as a global hub for trade and logistics. This coincides with an increasing number of Emirati food brands seeking to expand beyond local markets, creating new opportunities for franchising as an effective pathway for regional and international expansion. The association participated as the "Franchise ...