"Thick Money," the first pork brand to achieve the top spot for five consecutive years in the upper respiratory tract.

[Livestock & Fisheries Daily=Reporter Hong Jeong-min] It has been revealed that "Dodram Pigs" has established itself as the leading brand that consumers first think of in the domestic pork market. Dodram (Chairman Park Kwang-uk) announced on the 18th that they commissioned an external research institute to conduct a survey on domestic brand recognition from May 23 to June 2, targeting 2,200 men and women aged 25-59 nationwide who have experience eating pork. In a survey targeting 1,000 women aged 30-50 who have a high level of brand involvement among the total respondents, Dodram Pigs was found to be the most preferred pork brand (44.5%), with an auxiliary recognition rate (87.3%), and the main purchased brand (4

Domestic Brand Recognition Survey Establishing itself as the leading brand that consumers think of first "Dodram Han-Don" has established itself as the leading brand that consumers first think of in the domestic pork market, according to a survey. Dodram (Chairman Park Gwang-uk) announced on the 18th that they commissioned an external research firm to conduct a domestic brand recognition survey from May 23 to June 2, targeting 2,200 men and women aged 25-59 nationwide who have experience eating pork. In a survey of 1,000 women aged 30-50 with high brand involvement among the total respondents, Dodram Han-Don ranked first for 10 consecutive years in the most preferred pork brand (44.5%), secondary recognition (87.3%), and main purchase brand (44.7%), and first for 5 consecutive years in the first recall rate (9.5%) of pork brands. The first recall rate is the brand that consumers think of first, and secondary recognition means that consumers "know" about the brand. Dodram also ...