The trend in the Peruvian blueberry industry is to have flatter peaks and distribute the volume over more weeks of the year

The Peruvian blueberry campaign for the 2024/2025 season, which spans from May to the following April, has seen a slow start with a significant decrease in both production and exports compared to the previous campaign. In the initial weeks 936,937 kilos of blueberries have been exported, a decrease of 66% from the same period in the previous year. This slow start is attributed to two factors: late pruning due to the El Niño phenomenon and the industry's effort to distribute the volume more evenly throughout the year to avoid peaks and maintain adequate prices in the market. The industry aims to balance the supply by shifting volume from the third quarter, which typically accounts for 45% of the season's volume, to the first quarter, traditionally representing 10%, resulting in a stronger first quarter and a more consistent supply in the markets. Despite the challenges, the campaign is expected to end with good quality fruit and prices, marking a successful season for Peruvian blueberry producers and exporters.

(Agraria.pe) The Peruvian blueberry campaign begins in May and lasts until April of the following year. The current 2024/2025 campaign began in week 18 and until week 24, 936,937 kilos of fresh blueberries have been shipped, which represents a reduction of -66% compared to the 2,792,741 kilos shipped in the same period of the previous campaign ( 2023/2024). This was stated by the general manager of the Association of Blueberry Producers and Exporters of Peru - ProArándanos, Luis Miguel Vegas, who said that in the 2023/2024 campaign the volume of production and export of fresh blueberries by Peru fell compared to the 2022/2023 campaign and in the current one we have started lower than the last campaign. “What we are seeing is a slow start to the 2024/2025 campaign, the weather is normal, cold, and not like the last campaign where atypical weather with high temperatures was recorded. Now we can see flowers on the plants, which tells us that there will be production, but there is a ...