The potential of raspberries in Peru is in frozen products

Raspberry cultivation in Peru is on the rise due to increasing domestic demand and potential for export. However, the challenge lies in the perishable nature of the fruit, requiring a robust logistics chain. The Ministry of Agriculture is promoting the frozen raspberry industry, which has a large global market and can extend the fruit's shelf life to two years. Efforts are made to attract investors to raspberry cultivation in freezing infrastructure areas on the Peruvian coast. The crop's adaptability to coastal terrain and its potential to complement other crops make it a promising venture, especially following the successful model of Chile and Eastern Europe, where small-scale family farming dominates.

(Agraria.pe) In Peru, raspberries are a crop in full growth, still in a nascent stage and not widely spread throughout the country. Despite this, they have begun to gain popularity in recent years, due to a progressive growth driven by internal demand, especially in the fresh produce market. “This market, aimed mainly at housewives, is presented as an alternative for farmers in different areas of the country. But raspberries have a lot of potential for export,” says Luis Llanos, head of Agromercado, an institution that depends on the Ministry of Agrarian Development and Irrigation (Midagri). Luis Llanos warns that, “naturally every producer will want to export fresh, it is what gives the best economic return, but exporting fresh implies knowing and mastering the logistics chain, the cold chain, the logistics operation… And raspberries are a sensitive product, quite perishable, so as to begin promoting fresh exports. Without a doubt, some will do it, but what we want as the ...