The main trends in table grape consumption

Salix Fruits is capitalizing on trends transforming the global grape market by focusing on seedless varieties, organic, and sustainably grown grapes, as consumers' preferences shift towards healthier and environmentally friendly options. The company's strategy includes innovation and diversification, leveraging sustainable farming practices and organic certifications to access specific market segments, especially in Europe and North America. Furthermore, Salix Fruits is expanding into emerging markets in Asia and Latin America by providing fresh fruit to countries with increasing middle class and urbanization, using advanced preservation and transportation technologies. The company's network of growers in various countries ensures a consistent supply throughout the year, addressing the market's demands and challenges.

Fresh fruit importer and exporter Salix Fruits is following several important trends that are transforming the global grape market. “One of the most notable changes is the growing preference for seedless varieties, driven by consumers’ desire for more convenient and easy-to-consume products,” said Ignacio Vidales, sales director of Salix Fruits, in a press release. According to Vidales, demand for organic and sustainably grown grapes has increased significantly, reflecting increased awareness and concern for health and the environment among consumers. “Sustainable farming practices and organic certifications are now key factors in accessing certain market segments, especially in Europe and North America. The ability to innovate and diversify the use of grapes is crucial to remain competitive in an ever-evolving global market,” he added. Vidales said globalization and advances in preservation and transportation technologies have facilitated access to emerging markets in Asia and ...