Trade4go Summary
A meeting by the Technical Committee of the Beer Branch of the China Alcoholic Drinks Association in 2024, organized by Heilongjiang Simbach Biotechnology Co., Ltd., highlighted the importance of technological innovation in the beer industry. The meeting saw presentations on key research projects, beer brewing process and product quality improvements, new technology applications, ecological governance, and carbon reduction efforts. It also discussed the revitalization of the national wheat project and the role of synthetic biology in wine quality innovation. Adjustments were made to the association's management measures, and new members were appointed. The delegates also visited the Simbach Brewery to understand its production process and business philosophy.
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Original content
On December 24, the 2024 working meeting of the Technical Committee of the Beer Branch of the China Alcoholic Drinks Association, hosted by the China Alcoholic Drinks Association and co-organized by Heilongjiang Simbach Biotechnology Co., Ltd., was successfully held in Suifenhe. He Yong, Secretary-General of the China Alcoholic Drinks Association, Zhang Wujiu, Rotating Chairman of the Technical Committee of the Beer Branch of the China Alcoholic Drinks Association, Yang Xiulong, CEO of South Beauty and Chairman of Beijing Banquet, Wang Xiaozhuo, President of Simbach Brewery Co., Ltd., the co-organizer, and more than 30 members from major beer companies, upstream and downstream companies and related research institutes across the country attended the meeting. The meeting was chaired by Chairman Zhang Wujiu. Chairman Zhang Wujiu Xi said in his speech that in the current rapidly developing and highly competitive beer industry, technological innovation is undoubtedly the core driving ...