Promoting processed dragon fruit in the US market

The Vietnam National Pavilion has been inaugurated at the PLMA 2024 International Food and Beverage Fair in Chicago, occupying 200m² with 21 booths and showcasing a variety of Vietnamese products, including processed foods, traditional spices, and agricultural goods. Of particular note are the products made from Binh Thuan dragon fruit. The Binh Thuan Dragon Fruit Association and three provincial enterprises are participating in the fair, aiming to enhance the dragon fruit brand image, expand the market, and reduce the burden of fresh dragon fruit exports. The products have received positive feedback from international visitors.

On November 17, at the Rosemont Exhibition Center, Chicago, USA, the Vietnam National Pavilion officially opened at the PLMA 2024 International Food and Beverage Fair. This fair has more than 1,500 exhibitors from more than 50 countries and thousands of large retailers and importers. This is an ideal opportunity for Vietnamese brands to attract attention from international partners. The Vietnam exhibition area with 21 booths on an area of 200m², highlights key products from processed foods, traditional spices, high-quality agricultural products to typical beverage products. Products processed from Binh Thuan dragon fruit such as dried dragon fruit, dragon fruit instant noodles, dragon fruit essential oil, dragon fruit confectionery, dragon fruit juice, dragon fruit tea... also participate in the exhibition area at this fair. Mr. Huynh Canh, Chairman of Binh Thuan Dragon Fruit Association, said that the Association and 3 enterprises in the province participated in trade ...