Peruvian pomegranate campaign in 2024 will not end so badly, thanks to higher existing prices

The global pomegranate market has seen a surge in value due to its superfood status, with Peruvian pomegranates also benefiting from their high vitamin content and health properties. However, the 2023 climate situation put a brake on Peruvian pomegranate exports, leading to a 32% drop in volume but a slight 1% growth in value. Nearly 90% of these exports are made in the first half of the year, mainly to Europe, with Spain being the primary recipient. Despite the challenges, Peruvian pomegranate exports to the US saw a 9% drop in volume but a 30% rise in price, increasing the value received by 18%. The market is facing a decrease in volume due to climate conditions and increased competition, but those who continue to cultivate the fruit are expected to see better profits.

(Agraria.pe) The valuation of the pomegranate market has been increasing in the main markets of the world due to the fame it has gained as a superfood. Its high vitamin content and its properties, both astringent and anti-inflammatory, have only increased its popularity, especially in high-income countries. However, the pomegranate of Peruvian origin has not fully managed to take advantage of this wave. With a campaign that is mainly concentrated in the first half of the year, the fruit managed to have an initial takeoff and sneak among the products of medium relevance in the Peruvian agro-export basket (15th place), along with onion and quinoa, but of that It's been five years. With the difficult climate situation of 2023, the expansion gained was put at risk. And although at the beginning of 2024 it may have seemed that things were going in a different direction - starting January with a growth of +268% - as the campaign progressed, it became clear how resentful production is ...