Peruvian pitahaya exports increased fivefold between January and August 2024

Peruvian pitahaya exports experienced a significant surge between January and August of the same year, with a 570.6% increase in revenue compared to the previous year, reaching US$ 1,332,000. The majority of the exports were shipped to the European Union, with the Netherlands and Spain being the leading destinations. This increase in demand is driven by the fruit's nutritional value and unique taste, making it popular among consumers. Small-scale Peruvian producers, primarily from Amazonas and San Martín, contribute to the production, with notable expansion into other regions. ADEX emphasizes the importance of training these producers in efficient farming practices and market exploration to capitalize on the burgeoning demand. The market value is projected to reach US$18 billion by 2029, showing a steady growth.

(Agraria.pe) Peruvian pitahaya exports reached US$ 1,332,000 between January and August of this year, showing a growth of 570.6% compared to the same period in 2023, when they barely amounted to US$ 198,634, reported the Agroexports Management of the Association of Exporters (ADEX). The countries of the European Union are the leading destinations for this exotic fruit. The first was the Netherlands with US$ 761,033, registering an increase of 413.5%, followed by Spain with US$ 488,526 (4,541.1%). Both accounted for 93.8% of the total. Others were France, Canada, Germany, the United Arab Emirates, the United Kingdom, Italy, Costa Rica and Aruba. The pitahaya is characterized by being delicious, juicy, fresh and with a high content of vitamin C. It is preferred by consumers who are looking for new and nutritious flavors, which is why its global demand is growing and offers a promising future to the members of its production chain. According to ADEX, it is cultivated by small ...