Norwegian seafood exports to China show strong growth momentum and remarkable market resilience

At the 2024 Norway-China Seafood Summit, the Norwegian Seafood Council's Sigmund Bjorgo reported a 43% growth in Norway's seafood exports to China, highlighting it as the fastest-growing salmon market globally. Despite China's economic slowdown, seafood exports, especially salmon, have been resilient, with a 12% increase in fresh salmon consumption by September 2024. Norway's seafood exports to China reached 6.6 billion NOK, with a 3% increase in value and 16% in volume from the previous year. While salmon export value fell due to lower prices, whitefish export value rose by 19%. The Norwegian Seafood Council aims to boost market influence through social media and partnerships, targeting young, affluent Chinese consumers. The summit coincided with the Qingdao exhibition, which had a record 370 participants, highlighting the strong seafood trade between the two countries.

At the 2024 Norway-China Seafood Summit, Sigmund Bjorgo, Director of the Norwegian Seafood Council in China, highlighted that despite widespread economic challenges, Norway’s seafood exports to China continue to show impressive growth trends. Bjorgo reported that Norway’s seafood exports to China grew by 43% last year, making it the fastest growing salmon market in the world. This positive momentum continued in 2024, with fresh salmon consumption increasing by 12% as of September. Despite growing concerns about China’s economic slowdown and falling consumer confidence, the seafood industry has shown strong resilience. He pointed out: “The seafood market is expanding, especially salmon, which has become our export The biggest contributor." As of September 2024, Norway's seafood exports to China totaled 6.6 billion Norwegian kroner (NOK), an increase of 3% in value and 16% in volume compared to last year. Although China's overall economic growth remains weak, with an increase of ...