Trade4go Summary
The Norwegian Fisheries Council is starting an autumn marketing campaign to promote the consumption of Norwegian salmon in Korea, highlighting its diversity and the importance of its origin. The campaign will emphasize that Norwegian salmon can be used in various ways, aligning with the current food trend of customization. The campaign will involve collaborations with influencers, social media events, and the use of banner images across distribution platforms. The volume of Norwegian salmon exported to Korea from January to September this year increased by 6% compared to the same period last year, reaching 21,134 tons.
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Original content
The Norwegian Fisheries Council announced on the 8th that it will launch an autumn campaign that will provide inspiration for consuming Norwegian salmon in easy and diverse ways and emphasize the importance of the origin of Norwegian fishery products. According to data released by the Norwegian Fisheries Council, the volume of Norwegian salmon exported to Korea from January to September this year increased by about 6% compared to the same period last year, reaching 21,134 tons. This is the second largest volume after China. The Norwegian Fisheries Council will conduct a campaign that emphasizes the high usability of Norwegian salmon so that Korean consumers who have shown consistent interest in Norwegian salmon can view Norwegian salmon as a more familiar food ingredient and enjoy it in more diverse ways. To this end, the campaign's core message, 'Norwegian salmon is always right,' will be linked to the 'customizing' trend that has recently spread to the food and beverage ...
