Trade4go Summary
From the seaside village of Thanh Hóa, Lê Gia has brought traditional fish sauce and shrimp paste to the markets of the U.S., Japan, South Korea, and many other countries.
Original content
The Journey of Perseverance Lê Anh, the owner of the Lê Gia fish sauce brand (Thanh Hóa), is a man of my age. I have known Lê Anh for a long time, but it is very difficult to sit with him for a whole session. The 40-year-old man is always in a hurry. Sometimes he is with his employees roaming around trade fairs, at other times he becomes the "face" of the brand in media events, and then suddenly he is seen working as a genuine worker in the fish sauce factory. For the past 8 years, Lê Anh has remained as passionate as ever. After many appointments, Lê Anh picked me up in the conical dome space, in the experience area, where children often come to learn how to make fish sauce, play traditional games, and listen attentively to stories about the Hoằng Phụ craft village, which is over 200 years old. The space is filled with the smell of salt, fish, and the salty scent of the sea. For Lê Anh, living is about returning to the roots, continuing the essence of his ancestors in every drop ...
