"More about just enough, rather than large quantities"... During Chuseok, consumers prefer practical and convenient agricultural food items.

Source: Nongmin Newspaper (Reporter Lee In-hae) https://www.nongmin.com/article/20260911500091 “Rather than large quantities, just what is needed”…Chuseok agricultural food consumption also favors practicality and convenience. Input: 2026-09-11 09:47 Rural Development Administration, survey of 1000 consumer panel Results of survey on changes in holiday agricultural food consumption Analysis of changes in Chuseok holiday agricultural food consumption behavior from concentrated pre-holiday purchases to dispersed purchases before and after the holiday. Card News. According to the results of an online survey conducted by the Rural Development Administration on 1000 consumer panel members living in the metropolitan area from August 21 to 22, Chuseok agricultural food consumption is changing in a way that pursues practicality and convenience. 58.3% of consumers responded that they buy agricultural food in smaller quantities before and after Chuseok rather than all at once just before Chuseok. The proportion of Chuseok gifts and holiday foods purchased through online and mobile has increased significantly. The proportion of online purchases of Chuseok gifts increased from 9.0% 10 years ago to 37.4%. The proportion of holiday foods purchased online also increased from 2.0% to 21.0%. The reason for using online platforms was cited as the convenience of delivery. The items consumers intend to increase their purchases of are small-packaged, small-quantity fresh fruits (49.5%), small-packaged livestock products (33.3%), and washed and trimmed vegetables (23.2%). The response indicating a decrease in the purchase of large-boxed, large-quantity fruits was 62.0%. The highest response was that they prefer mid-sized packaged products for holiday shopping (62.3%). Lee In-hae, Reporter

Source: Nongmin Newspaper (Reporter Lee In-hae) https://www.nongmin.com/article/20260911500091 "Rather than large quantities, just the necessary amount"...Chuseok agricultural food consumption also favors practicality and convenience Input: 2026-09-11 09:47 Rural Development Administration, survey of 1000 consumer panels Results of the survey on changes in holiday agricultural food consumption Analysis of changes in Chuseok holiday agricultural food consumption behavior from concentrated purchases before and after the holiday to dispersed purchases around the holiday Card news. The Rural Development Administration found that Chuseok agricultural food consumption is changing towards practicality and convenience. The Rural Development Administration conducted an online survey of 1,000 consumer panels living in the metropolitan area from August 21 to 22 and released the results on the 10th. 58.3% of consumers answered that they "buy agricultural foodstuffs in divided purchases before ...