Marketing and promoting Vietnamese bird's nest in the Chinese market

China is the world's largest consumer and importer of bird's nest, accounting for 80% of the global market. In 2023, China imported 557 tons, an increase of 23.4% from the previous year. However, Vietnamese bird's nest exports to China remain low, with only 2 tons exported in the first quarter of 2024 due to lack of awareness among Chinese consumers. The Vietnam Bird's Nest Association is planning to promote Vietnamese bird's nests in the Chinese market through cooperation with China's CCTV television channel, in order to build trust and establish a presence for Vietnamese bird's nests in the Chinese market.

According to Mr. Le Thanh Dai, Chairman of the Vietnam Bird's Nest Association, China is the largest bird's nest consumer market, accounting for 80% of the world's consumption. As the largest consumer, China is also the world's largest bird's nest importer and the import volume is increasing. Mr. Hong Dinh Khoa, Chairman of the Board of Directors and General Director of Vietnam Quoc Yen Joint Stock Company, said that in 2023, China imported 557 tons of bird's nest, an increase of 23.4% compared to 2022. In the first quarter of 2024, China imported 145 tons of bird's nest, equal to nearly 30% of the bird's nest imported in the whole year of 2023. This shows that the Chinese market's demand for bird's nest imports is continuing to increase and could increase by about 15% this year. China's demand for bird's nest imports is increasing, but Vietnam's bird's nest exports to this market are still modest. Mr. Le Thanh Dai shared that in the first quarter of 2024, Vietnamese bird's ...