Trade4go Summary
ALVIVA GROUP, the largest producer of bakery products in Ukraine, has presented a large-scale advertising campaign for the product line SUPER TOAST under the slogan "SuperBread! SuperHit! SUPER TOAST from KYIVKHLIB!" The goal of the campaign is to present modern bread as a stylish, inspiring product and a driver of good mood for everyday life, as well as to attract a young audience.
The basis of the creative concept is the repositioning of SUPER TOAST from toast bread to a "dopamine" source of culinary inspiration. At the center of the communication is a musical video-musical, which brings bread to the forefront as a symbol of super mood for breakfasts, lunches, and snacks at home, in the office, or on the go. The atmosphere of the video is a sunny morning, family cooking, dancing, smiles, and lightness, with SUPER TOAST at the epicenter.
"Dopaminic mood is exactly what should arise when watching our new commercial. And to achieve this effect, we mixed elements such as a dance rhythm, a simple melody, understandable text, a sunny location, a lot of macro..."
Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.
Original content
ALVIVA GROUP, the largest producer of bakery products in Ukraine, has presented a large-scale advertising campaign for the product line SUPER TOAST under the slogan "SuperBread! SuperHit! SUPER TOAST from KYIVKHLIB!" The goal of the campaign is to present modern bread as a stylish, inspiring product and a driver of good mood for everyday life, as well as to attract a young audience. The basis of the creative concept is the repositioning of SUPER TOAST from toast bread to a "dopamine" source of culinary inspiration. At the center of the communication is a musical video-musical, which brings bread to the forefront as a symbol of super mood for breakfasts, lunches, and snacks at home, in the office, or on the go. The atmosphere of the video is a sunny morning, family cooking, dancing, smiles, and lightness, with SUPER TOAST at the epicenter. "Dopamine mood is exactly what should arise when watching our new commercial. And to achieve this effect, we mixed such elements as a dance ...
Agravery
Sep 14th, 2025
