I buy a bowl of bun for 10,000 dong, filled with meat, shrimp, and crab, in a province that has the "most attractive destination in the world."

For the past ten years, the seafood noodle soup from the coastal people of Gia Lai has fluctuated between 5,000 and 10,000 VND, but it retains its rich, flavorful, and nutritious taste amidst the price storm.

The clam noodle soup of the coastal people of Gia Lai has maintained a price of around 5,000-10,000 VND over the past ten years, while preserving its rich, flavorful, and nutritious taste amidst inflationary storms. Amid the bustling pace of life and the relentless wave of rising prices sweeping through every family meal, people easily hear complaints about the high costs. However, in small corners of the former “Nẫu” coastal region (now Gia Lai province), there still exist “affordable and sustainable” prices, stable for over a decade. Hot, fragrant, and nutrient-rich bowls such as shrimp noodle, clam noodle, and fish cake noodle are priced at only 10,000 VND. Ten years ago, these bowls were sold for just 5,000 VND. The gradual increase in small price increments, seemingly outside the inflation whirlpool, has become a symbol of sincerity and human kindness in this coastal land. Among the various types of noodles, clam noodle is a renowned specialty, associated with the cultural ...