"Haland's Sweets"… a new product that changes consumer behavior

Abu Dhabi (The Union) The influence of stars is no longer confined within the green rectangle, but has extended to lead markets and steer the economy. In an unprecedented scene, Norwegian striker Erling Haaland found himself moving the agricultural economy of an entire country, transforming his daily dietary habits into a cross-border commercial phenomenon with marketing worth millions of euros. Haaland has sparked an unprecedented commercial boom in Norwegian markets, where his daily dietary habits caused carrot sales to increase by 25 percent, with an additional consumption of about 500 tons between July and mid-August 2026. This occurred concurrently with a qualitative leap in his market value, reaching 220 million euros, and his Instagram followers surpassing 77 million. The Norwegian agricultural authority monitored this sudden commercial revival in its weekly reports, attributing it to the frequent public appearances of the player on his digital platforms, where he is seen ...