South Korea: Gyeongnam Province is targeting China's online market

Gyeongnam Province in South Korea is strategically focusing on expanding its fishery product exports to the Chinese market, targeting the vast consumer base of 1.4 billion people. To achieve this, the province has initiated a support project for fishery product companies to establish a presence in China's online malls, particularly Tmall. The project includes customized export consulting, live broadcast advertising, and coupon discount events for 21 selected companies. Since opening the 'Gyeongnam Province Aquatic Products Exclusive Hall' on Tmall last year, the province has exported around $90,000 worth of products. In addition to this online strategy, Gyeongnam Province is also implementing offline marketing, processing plant facility support, and product development projects to reach its goal of exporting $260 million worth of seafood products this year.

Gyeongnam Province has decided to actively target the Chinese online market, a huge market of 1.4 billion and the number one country for exporting Korean fishery products, in order to expand the overseas export market for fishery products in the province. To this end, the provincial government recently held a meeting for fishery products companies at the provincial government office to revitalize the support project for fishery products companies in China’s online malls that has been promoted since last year. The meeting was attended by fishery products companies participating in the online mall support project, Haeji Eunduk Trading Co., Ltd., which acts as an agent for the project, and Gyeongnam Trade officials to review the progress of the project and explore diversification strategies for expanding Chinese consumer purchasing responses and fishery product evaluation and sales. The support project for fishery products companies to enter the global online mall is selecting 21 ...