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Amid rising costs, low-cost coffee franchises are continuously raising prices... Consumer burden on prices also ↑ Accumulated burden from coffee bean prices, exchange rates, logistics, and labor costs... "Inflation trend is likely to continue for the time being" Citizens are lining up to buy coffee at a low-cost brand coffee shop located in downtown Seoul. 2024.7.1 ⓒ News1 Amid the price hike trend in the food service franchise industry, low-cost coffee brands, which were once the epitome of 'value for money' in the high-cost era, are also raising prices one after another. As low-cost coffee markets can no longer withstand the cost burden, consumers' perceived burden on prices is expected to increase. According to industry sources, price increases for low-cost coffee brands have been ongoing this year. Most recently, Mammoth Coffee will raise prices for some menu items starting November 11. The representative menu, small size iced Americano, will increase from 1,200 won to 1,400 ...