Ecuadorian blueberries reach the Hong Kong market

Ecuadorian blueberry exports to Hong Kong have commenced with Nobis Fruit Company introducing the AtlasBlue variety to the market. The company has invested in advanced technology to ensure quality and efficiency, aiming to double the export volume and expand to other strategic markets including the United States, Singapore, Malaysia, Turkey, Spain, and the Netherlands by 2024-2025. The Guadalupe plantation in Tungurahua, which produces blueberries and creates job opportunities, is supported by a team mainly composed of female labor. The region's climate and logistical connectivity are key factors in the success of the blueberry production in Ecuador.

(Agraria.pe) With a number of three pallets per week, the export of Ecuadorian blueberries to Hong Kong has begun. This volume is expected to double as the season progresses. Along with blueberries, products such as yellow pitahaya and granadilla are also exported. Nobis Fruit Company, a Nobis company, has successfully begun exporting Ecuadorian blueberries of the AtlasBlue variety to Hong Kong. To ensure quality and meet the demanding standards of the Hong Kong market, investment has been made in advanced technology, including the acquisition of a grading machine. This acquisition has improved efficiency in the categorization of fruit by size and has reduced manual errors, ensuring that the blueberries arrive at their destination with the appropriate firmness and brix level. Luis Ponce, general manager of Nobis Fruit Company, said: “The insertion of our blueberries in Hong Kong is a great step that reaffirms our commitment to quality and innovation. Thanks to the unique ...