Brazil opens doors to Norwegian aquaculture

From September 15, 2024, Norway will be able to export a variety of salmon products to Brazil, including fillets, whole fish, and smoked products, due to a new agreement. This marks a significant opportunity for Norwegian aquaculture companies to compete with Chile, the current largest salmon supplier to Brazil, and to strengthen Norway's position as a leading seafood supplier globally. The agreement requires strict safety standards, and the export increase is expected to create new jobs in Norway and cater to the growing demand for seafood in Brazil.

Brazil's Economic Potential With a population of over 200 million, Brazil is one of the largest food markets in the world. The country is home to the largest Japanese community outside of Japan, which contributes to the popularity of Japanese cuisine, including sushi. This, in turn, creates a high demand for salmon, which is a key ingredient in many Japanese dishes. According to the Norwegian Food Safety Authority Mattilsynet, from September 15, 2024, Norwegian producers will be able to export not only fillets but also whole fish and smoked products to Brazil. This opens up new opportunities for Norwegian aquaculture companies to offer a variety of products to a growing market. Competition with Chile It is worth noting that Chile is currently the largest supplier of salmon to Brazil. Norway, which has historically exported mainly cuttlefish, now has the chance to change this dynamic. Chilean fresh salmon prices have recently returned to above 2023 levels, creating additional ...