Trade4go Summary
The Australian red meat industry is expected to experience significant growth in 2025, driven by strategic market diversification and improved trade access, as highlighted by outgoing Meat & Livestock Australia chair Alan Beckett. Despite challenges such as dry conditions in certain regions and the sheep live export ban in Western Australia, market conditions have improved, leading to increased red meat prices and strong consumer demand for beef and lamb. The export market is thriving, with notable growth in shipments to China and the US, where a cattle herd rebuild has spurred demand. Additionally, goat meat is gaining popularity in South East Asia and the US. Although global economic pressures remain, the core prospects for Australian red meat are robust.
Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.
Original content
The big strides Australian red meat has made in building market diversity and negotiating favourable trade access will pay strong dividends in 2025, given the way global demand and supply fundamentals are unfolding. This is the belief of outgoing Meat & Livestock Australia chair Alan Beckett, who has now handed over the reins of the red meat industry's most influential organisation to John Lloyd. Mr Beckett said Australia was in a unique position to capitalise on the investments it had made in delivering high quality, safe and sustainable red meat over the next year. In his address to MLA's annual general meeting, held in late 2024 in Tamworth, he said there had been a significant general turnaround in seasonal and market conditions for livestock producers compared to 12 months ago. "There does remain, however, significant challenges in some parts of the country, both with the weather and in certain market segments," he said. "Dry conditions have hit hard in parts of southern ...
