Are we exporting Portugal or devaluing Portuguese olive oil?

There are questions that are not only legal. They are strategic questions. Portugal produces some of the best extra virgin olive oils in the world. We have native varieties, regions of excellence, tradition, knowledge, and a new generation of producers that has gained international recognition. So it is worth asking: What Portugal are we exporting when we put our country’s name on products that are not, in reality, extra virgin olive oil? The issue is not merely theoretical. In Brazil, one of the largest olive oil markets in the world, authorities continue to detect authenticity problems. In May 2026, the Brazilian Ministry of Agriculture ordered the recall of a batch marketed as extra virgin olive oil after official analyses identified the presence of other vegetable oils. And Brazil is today a particularly important market for Portugal. In 2025, Portugal strengthened its position, reaching a 69% share in Brazilian olive oil imports and being, according to AICEP, the only ...