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What are some recent issues in the market for Pakistani mandarin?
Rising Demand
- Middle East: High demand, easy to find buyers but low offer price
- EU: Difficult to find buyers/meet regulations but high offer price
- Demand for soft citruses is increasing
What is the SWOT analysis for Pakistan mandarins?
Strength: Competitive prices
Weakness: Lack of cold storage facilities
Opportunity: New markets
Threat: Geographic advantage of competitors
How is Pakistan's mandarin supply chain structured?
- Farmers-> Wholesalers -> Processor/Exporter
- The major producing region is Sargodha (Punjab) which produced 2 million MT of Mandarins in 2020.
- Farmers do not export directly
- Most exporters have their own packing facilities
- There are around 1-2 middlemen involved in the supply chain but they do not play a big role.
- There are a large number of small and medium-size farmers
- There are around 4-5 big companies but they do not dominate the market
- Nearing the end of the season, the suppliers may source from other suppliers to meet demand
- The suppliers are mainly situated in a city called Bhalwal in the Punjab region. They are mostly aware of each other and it can be said that they have a good relationship with each other as it promotes the interests of everyone.
Who are Pakistan's main competitor for mandarin?
Spain, Morocco, Turkey, Egypt.
Who are the main importers of Pakistani mandarin?
The main importing markets for Pakistani mandarin include:
1) Russia (USD $40.4M)
2) Afghanistan (USD $37.2M)
3) Philippines (USD $13.5M)
4) Indonesia (USD $12.6M)
5) United Arab Emirates (USD $11.6M)
6) Saudi Arabia (USD $5.6M)
What is the export process of Pakistani mandarin?
- The mandarins are grown by farmers then purchased by the processors/exporters who export them.
- If the order comes in during the harvest season (November - March), the Mandarins are harvested then. If the order is made after the harvest season, it is sourced from supplies in the warehouse.
- The processor processes and packages it as per customer requirement (count, size, etc) then sell them to traders.
- Traders or exporters export directly to other countries
- The deals are mainly conducted in CIF.
What are some quality-related issues associated with Pakistani mandarin?
- Stalk attachment
- Insect attack
-Pressure damage
- Blemishes
What is the QC (quality check) process for Pakistani mandarin?
- There are machines automatically checking the quality but these are manually checked once more at the final stage.
- Quality checking is done at the production level by the supplier as well as at the processing and packaging level.
- The government, before issuing the certificate of origin and phytosanitary certificate, opens a few boxes and checks the quality.
- A third-party inspection is also an option but it isn’t commonly done. The fee is shouldered by the buyer.
- The supplier asks the buyer to fill the quality feedback form and if there are quality-related problems, suppliers would offer after-sales service most of the time or they may agree to adjust it in the next shipment.
What certificates are needed to export Pakistani mandarin?
- Some documents needed are Certificate of Origin, Phyto certificate, bill of lading, and proforma invoice provided to the buyer.
- In the case of Kenya, it additionally requires a Certificate of Conformity.
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