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What are the characteristics of cocoa beans consumer market in Netherlands?
In the cocoa market, based on the application of its industrial products, in 2017 the global confectionery took over 43% of available cocoa beans for chocolate production. The main ingredients being used are cocoa butter and cocoa liquor, which end up in chocolate bars, bonbons, etc. Overall the market can be distinguished in three segments displayed in the figure below. As visible, not only superior taste is perceived as important, but also traceability appears to be a positive aspect for the quality perception.
Figure 7 Cocoa quality market segments (CBI 2021)
What are the main export locations of cocoa beans processed in the Netherlands?
The Dutch cocoa import industry is a result of the large processing industry which is the main destination for the imported cocoa beans. This processing industry takes almost 50% of all the imported cocoa beans and processes the beans into the fractions; cocoa butter and cocoa liquor. Cocoa butter is mainly used as a base ingredient in producing chocolate bars and is mainly imported by Germany, the UK, and Switzerland from the Netherlands.
Figure 3 Cocoa butter exports from the Netherlands destination markets 2020 (Tridge 2021)
Another fraction of cocoa processing is cocoa powder, which is then a granulated form of cocoa liquor. This ingredient is mostly used as an industrial additive for any product with cocoa flavor except bars and other traditional chocolate products. The main importer of cocoa powder from the Netherlands was the USA with 46.3% of the total export value from the Netherlands in 2020.
What are the main origins countries of cocoa beans in the Netherlands?
In 2020, a total of over 905K tonnes of cocoa bean was imported into the Netherlands. Cocoa bean from Côte d'Ivoire, Cameroon, Ghana, and Nigeria contributed to over 80% of total Dutch imports.
What are the main varieties of cocoa beans imported to the Netherlands?
What are relevant certifications for cocoa export in Netherlands?
Cocoa importers in the Netherlands will ask for a range of certifications from their suppliers depending on the position of the supplier in the value chain. When exporting raw cocoa beans, standard quality principles apply such as the obligatory HACCP, but also any other GFSI related quality standard could be useful. Common voluntary standards focused on agricultural principles are GLOBAL GAP, Rainforest Alliance, and UTZ.
Besides the qualitative and agricultural certifications, there has been an increasing focus on fair labor practices within supply chains and consumers are more and more expecting full transparency. Therefore, certifications such as Fairtrade, SMETA, Procert, or SGS could support a positive position in the market.
What are the quality standards of cocoa beans in Netherlands?
When importing cocoa beans, general European standards on food safety need to be met in order to be granted access to the market. To meet the high-quality standard of the Dutch market, exporters to the Netherlands will have to meet high expectations. Currently, traders mostly use a combination of evaluation methods, the cocoa bean industry quality requirements guide provides good insight into the quality evaluation methods which traders commonly use.
Although there is no current harmonized evaluation method, a workgroup is working to create an international standardized classification scheme, which can be found at Cocoa for excellence.
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